The fact is we are in the digital age, but with most things The Church is behind the times. Sad, but true. Even with the most popular social media platform (Facebook) we have good excuses why our church doesn’t engage on it:
-We don’t have the time.
-We don’t have the resources.
-We don’t see the need for it.
-We want to focus on “real” ministry.
-On and on the list goes…
Here’s the reality: most people looking for a church will make a decision about whether or not to visit your church based on your online presence. That means that most people will never even step foot on your church campus if you don’t make a great first impression.
Your first impression in today’s world is your online presence. This includes your website and any other online platform you have. Let’s all agree, first of all, that it is a MUST that your church has a website…a nice website at that.
Second, I believe that every church should have a Facebook page. It’s a no-brainer…I hope. We cannot deny the fact that social media is a huge part of our American culture. However, some churches may still feel it’s not relevant to their congregation. Maybe their congregation is older. Just last week I was at the local Apple store and couldn’t help but notice a workshop that was going on in there on how to use your iPad. The workshop was full…with senior citizens. I’ve heard pastors say, “We don’t need a website. We don’t need to be on social media. Most of our members are old.” Sorry, you can’t use that excuse anymore. Even “old” people are on Facebook and surfing the Internet these days.
Still not sure if your church should invest time and energy into creating and managing a Facebook page? Maybe these statistics will convince you:
-1.23 billion monthly active users
-757 million daily active users
-Percentage of Internet users 65 years and older that use Facebook: 45%
-48% of users 18-34 years old check Facebook when they wake up
-There are over 54 million Facebook pages
Creating a Facebook page is free. However, I would recommend that you utilize someone who’s knowledgeable with creating Facebook pages and Facebook marketing to help you get started. As followers of Christ, we should go where the people are. Today, billions of people are on Facebook. Why should your church not be? Be where the people are. Engage with them. Encourage them. Use the technology to connect with the people and to spread The Good News!
One last thing: if you’re not going to do it right, don’t do it at all. Meaning, if you’re not willing to put the time and effort into doing Facebook the right way, it would be better for your church to not have a Facebook page at all.
Does YOUR church have a Facebook page? Feel free to share the link in the comments below!
Wisdom is a husband, father, worship leader, songwriter, podcaster, and social media consultant. He has been involved in worship ministry for over 20 years. He is the Founder of All About Worship and The Songwriter’s Cafe. You can connect with Wisdom on Twitter @WisdomMoon and Facebook.com/wisdomaaw.